Recently, I have been switching all of my household products to organic ones. According to a recent article “Green at Heart, Not in the Wallet” and a study in the Journal of Marketing, consumers have been skeptical to purchase eco-friendly products in fear that they may not be as strong as the leading competitors. They believe other products are more durable and efficient then sustainable ones. To be honest, I too hesitated before I made the switch because I wasn’t sure it would be able to get the job done. I have been using my green products for over 4 months now and I can honestly say that I use less of the product because it can clean anything efficiently!

My suggestion is to try it out by starting with one product and see how you like it. Orange TKO Cleaner was a featured at the SF Green Festival this year. I have yet to try this one in particular, but it is an organic multi-cleaner where a little bit goes a long way. Let’s diffuse the myth that green products are weaker and make this planet more sustainable!!