Earth-friendly paper towels with more recycled content are available. If every household in America replaced one roll of 180-sheet two-ply virgin fiber paper towels with 100% recycled one, we would save 864,000 trees, 3.4 million cubic feet of landfill (3,900 full garbage trucks) and 354 million gallons of water (a year’s supply for 10,100 families of four).

-From “The Earth-Friendly Food Chain” pg. 92

Another solution is to invest in products such as “People Towels” where you bring your own paper towels to public places instead of wasting them every time you go to the restroom.