This recent survey Beyond Organic: How Evolving Consumer Concerns Influence Food Purchases, showed 69% of consumers are willing to pay more for “ethical” food. To read more on the survey and the findings, click here for “Survey Shows Consumers Care About Ethical Food Claims: Where Do You Stand? One way that you can help out by supporting animal welfare would be to try to eat vegan, vegetarian, or make sure your eggs are cage-free. Just taking a few simple steps in your eating habits would help make a difference for your earth.