When Greenpeace found that grocery chain Trader Joe’s was selling seafood that was procured in earth-harming ways, the environmental leader set up a satiric website and led a consumer outcry. Happily, the call for sustainability was heard and TJ’s has announced a comprehensive sustainable seafood policy. It won’t take effect immediately (see here for full article) but this change shows the power of the shopper. The news item reported, “In talking with environmentalists, activists and avid seafood shoppers Greenpeace discovered a common link–they all want sustainable seafood in supermarkets and are willing to speak up for the oceans.”

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